There’s a constant worldwide trend of people moving from the countryside to the cities.
According to the United Nations, by 2050, two-thirds of the global population will live in urban areas. People seek better employment opportunities and think that cities can offer them, so they leave behind the countryside. It’s a trend that unites rich and poor countries, from the northern to the southern hemisphere. Of course, this shift creates disparities and an increase in urbanization with direct fallout on our environment. We believe that the only solution is to empower rural areas and create local businesses that will give people the chance to stay where they were born or to move out to where the grass is green and the sky is blue!!!
Investing in sustainable wine production is our way of helping the world, creating eco-friendly businesses away from urban areas. We invest in young people who decide to stay in the rural areas where our Estates are located, creating job opportunities, and training the next generation of winegrowers.